Aside from the attributes we mentioned above, titanium dioxide is known for its durability, which can create a pigment that’s extra long-lasting. On top of that, combined with other colors, titanium dioxide can instantly amplify color by providing intensity and brightness. That has made it particularly popular for foundation and lipstick formulas.


The prices in India settled at 2888 USD/MT in September, indicating a decrease. Throughout the quarter, demand in India varied in a limited range, particularly in the latter half of September as a result of the second round of lockdown in numerous sections of the nation.
Titanium dioxide has many purposes in both food and product development.
Sulphate and chloride methods
There are many ways we’re exposed to titanium dioxide in our everyday life. Below are the most common ways we encounter titanium dioxide.
Then, there’s ultrafine-grade, also known as nanoscale titanium dioxide. This is used for its ability to scatter lightly as an ultra-fine powder. This gives it the ability to lightly absorb into the skin while providing a bit of transparency. Below, we’ll go more into the cosmetic uses of these two forms of titanium dioxide.
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Titanium IV oxide is also used in the pharmaceutical industry. It is often used as a coating for medications to improve their stability and appearance. Titanium dioxide helps to protect medications from degradation caused by light, moisture, and other environmental factors. It is commonly used in tablets, capsules, and other oral dosage forms to improve their shelf life and effectiveness.
It's sort of ironic, maybe ironic is the wrong word, that the ingredient in paint that makes your kitchen shiny also makes your Hostess cupcakes shiny, Environmental Working Group's senior vice president of government affairs Scott Faber added.
It’s true that titanium dioxide does not rank as high for UVA protection as zinc oxide, it ends up being a small difference (think about it like being 10 years old versus 10 years and 3 months old). This is not easily understood in terms of other factors affecting how sunscreen actives perform (such as the base formula), so many, including some dermatologists, assume that zinc oxide is superior to titanium dioxide for UVA protection. When carefully formulated, titanium dioxide provides excellent UVA protection. Its UVA protection peak is lower than that of zinc oxide, but both continue to provide protection throughout the UVA range for the same amount of time.
The FDA has not updated its general guidance on safety assessments since 2007. Within that time, there has been a significant increase in research on the confluence of toxicology, nanotechnology and human health. The EU updates its guidance regularly with new science available to offer proper safety assessments, with its most recent update published in 2021.


Lithopone B301, Lithopone B311 powder, brilliant white pigment used in paints, inks, leather, paper, linoleum, and face powder. It was developed in the 1870s as a substitute or supplement for lead carbonate (white lead), to overcome its drawbacks of toxicity, poor weathering, and darkening in atmospheres that contain sulfur compounds. Lithopone B301, Lithopone B311 powder is an insoluble mixture of barium sulfate and zinc sulfide that precipitates upon mixing solutions of barium sulfide and zinc sulfate. The precipitate is recovered by filtration, then calcined (roasted) at temperatures above 600° C (1,112° F). Although Lithopone B301, Lithopone B311 powder has been replaced in many applications by titanium dioxide, it is still widely used in a number of products, such as water paints.
Ultimately, most experts advise moderation, as titanium dioxide is typically found in processed foods that come with their own health risks.
Following a request for assessment in 2020 by the EU, the European Food Safety Authority (EFSA) assessed E171, particularly for its genotoxicity. In 2022, the agency deemed the food additive no longer safe for use.